Google Ads training program

Set up and optimize a Google Ads advertising campaign as part of a SEA* strategy. Accessible, practical training tailored to your needs.

ITCelerator, a QUALIOPI-certified training center by ICPF for the training actions category, offers you comprehensive training tailored to your needs, whether you’re a beginner or an advanced user.

Google Ads & SEA* strategy

* Search Engine Advertising ( SEA) is the practice of displaying targeted ads, usually above and to the side of search engine results pages.

Objectives

• Understand the basic principles of online advertising via Google Ads.
• Create an account and set up your first campaign.
• Define the right keywords and write effective ads.
• Analyze performance and optimize campaigns.
• Develop an ATS strategy tailored to your marketing objectives.

Target audience

• Marketing and communications managers.
• Entrepreneurs, freelancers and small businesses looking to develop their online visibility.
• Anyone wishing to learn about digital advertising.

Prerequisites

• Basic knowledge of digital marketing.
• A computer with Internet access.

Duration

1-day training (7 hours)

Teaching methods and follow-up

• Face-to-face or distance learning.
• Theoretical input alternates with demonstrations and practical workshops.
• Attendance sheet signed by trainee and trainer.

Price

1,200 excluding VAT (20% VAT, i.e. €240).

How it works

Our trainer adopts a participative attitude, talking in particular about how the Salesforce Solution can answer the trainee’s questions.

• Introduction to Google Ads and SEA.
• Create an account and a first campaign.
• Choosing keywords and writing ads.
• Set up extensions and configure campaigns.
• Live performance analysis and optimization.

A training completion certificate is issued to the trainee.