Articles

Awareness

Constantly on the lookout for new markets, new technologies, new uses, etc., we’ve concentrated the best of the latest news in this section, providing you with the information/learning/surprises you need to accelerate your thinking and your projects!

Illustration conceptuelle d'un CRM augmentรฉ par l'intelligence artificielle connectant les รฉquipes marketing, commerciales, service client et les donnรฉes de l'entreprise.
10 June 2026

CRM + AI: why the projects of 2026 no longer resemble those of 2020

To remember ๐Ÿ“Œ The 4 key ideas CRM is no longer a storage tool, but an execution platform. AI Agents become digital collaborators. Data quality and governance are now strategic issues. Winning projects combine CRM + AI + RevOps + business ecosystem. A new revolution is underway Until a few years ago, a CRM project […]

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Une motrice
19 February 2026

Why CRM alone is no longer enough: the real levers for growth are CPQ and Revenue Lifecycle Management

CRMs such as HubSpot, Salesforce, Zoho and Pipedrive have become indispensable for managing customer relationships. But in B2B, where sales processes are long, complex and often personalized, CRM alone is no longer enough. It usually stops when the customer says “yes”. But that’s precisely when the real revenue execution begins. This is where a new […]

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Capture d'รฉcran de l'article ยซ Configurateur produit : les avantages dโ€™une approche sur mesure pour les industriels ยป publiรฉ sur Pole Eco Industries, mettant en avant l'importance des configurateurs produits sur mesure pour optimiser la conception, la commercialisation et la production dans un contexte industriel.
11 September 2025

ITCelerator quoted in Pรดle Eco Industries : Customized product configurators, a key lever for industry

In a recent article published by Pole Eco Industries (media specialized in industrial news), ITCelerator is highlighted as an expert integrator of CPQ solutions to support manufacturers in their digital transformation. The article, entitled “Configurateur produit : les avantages d’une approche sur mesure pour les industriels”, highlights the importance of B2B personalization and industrial product […]

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Transition Salesforce CPQ
6 May 2025

Salesforce CPQ: towards the end of an era, on course for Revenue Cloud

Salesforce has officially announced the discontinuation of Salesforce CPQ (Configure, Price, Quote), marking a significant step in the evolution of its revenue management solutions. This decision is prompting companies to consider robust alternatives for maintaining the efficiency of their configuration, pricing and quotation processes. For companies that have invested in this solution, this transition can […]

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L'enfer du process de ventes B2B
24 April 2025

The hell of the B2B sales cycle: slowness, errors, lost margin... What if the problem was the process?

In many B2B companies, the sales cycle resembles an obstacle course. Sales teams, often expert and motivated, find themselves trapped in an inefficient process: interminable follow-ups, product configuration errors, non-compliant quotations, lengthy negotiations, lengthy approvals… and at the end of the tunnel? A dry loss of time, margins, and sometimes even the customer. But what […]

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Configurateur Commercial et Technique
15 April 2025

The industrial and commercial configurator: the secret weapon for boosting sales and production

In a rapidly changing industrial world, where customization, responsiveness and sales efficiency have become the keys to success, companies need to adapt.The industrial and commercial configurator, also known as the CPQ (Configure Price Quote) solutionis a strategic tool for optimizing complex sales, improving productivity and strengthening collaboration between sales, technical and industrial teams. What is […]

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CPQ, QTC, IA, Pricing Dynamique
12 March 2025

Optimize your commercial and industrial processes with CPQ, Dynamic Pricing and AI

In an increasingly competitive industrial environment, the speed and accuracy of commercial offers have become key levers for winning business. To meet these challenges, companies need to rely on advanced tools combining CPQ (Configure, Price, Quote), Dynamic Pricing, Quote-to-Cash and Artificial Intelligence (AI). These technologies not only optimize the management of offers and prices, but […]

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Processus ETO vers CTO
4 March 2025

From ETO to CTO: A strategic transformation to accelerate business growth

In a world where speed and customization have become strategic issues, industrial companies need to adapt their production methods to gain in competitiveness. The transition from an Engineer-to-Order (ETO) model to a Configure-to-Order (CTO) model is a major step forward in optimizing costs, reducing lead times and improving customer satisfaction. What is the transition from […]

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Complรฉmentaritรฉ en tre le CPQ et le CRM
20 February 2025

CRM + CPQ: The winning duo for accelerating sales and maximizing profits

In a commercial world where personalization and speed have become unavoidable requirements, companies are equipping themselves with advanced digital solutions to improve their sales processes. Among these tools, CRM (Customer Relationship Management) and CPQ (Configure, Price, Quote) complement each other perfectly to optimize customer relationship management and sales efficiency. What are CRM and CPQ? A […]

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