Articles

Awareness

Constantly on the lookout for new markets, new technologies, new uses, etc., we’ve concentrated the best of the latest news in this section, providing you with the information/learning/surprises you need to accelerate your thinking and your projects!

13 May 2025

Why CRM alone is no longer enough: the real levers for growth are CPQ and Revenue Lifecycle Management

CRMs such as HubSpot, Salesforce, Zoho and Pipedrive have become indispensable for managing customer relationships. But in B2B, where sales processes are long, complex and often personalized, CRM alone is no longer enough. It usually stops when the customer says “yes”. But that’s precisely when the real revenue execution begins. This is where a new […]

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Transition Salesforce CPQ
6 May 2025

Salesforce CPQ: towards the end of an era, on course for Revenue Cloud

Salesforce has officially announced the discontinuation of Salesforce CPQ (Configure, Price, Quote), marking a significant step in the evolution of its revenue management solutions. This decision pushes companies to consider robust alternatives for maintaining the efficiency of their configuration, pricing and quoting processes. For companies that have invested in this solution, this transition can raise […]

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L'enfer du process de ventes B2B
24 April 2025

The hell of the B2B sales cycle: slowness, errors, lost margin... What if the problem was the process?

In many B2B companies, the sales cycle resembles an obstacle course. Sales teams, often expert and motivated, find themselves trapped in an inefficient process: interminable follow-ups, product configuration errors, non-compliant quotations, lengthy negotiations, lengthy approvals… and at the end of the tunnel? A dry loss of time, margins, and sometimes even the customer. But what […]

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Configurateur Commercial et Technique
15 April 2025

The industrial and commercial configurator: the secret weapon for boosting sales and production

In a rapidly changing industrial world, where customization, responsiveness and sales efficiency have become the keys to success, companies need to adapt.The industrial and commercial configurator, also known as the CPQ (Configure Price Quote) solutionis a strategic tool for optimizing complex sales, improving productivity and strengthening collaboration between sales, technical and industrial teams. What is […]

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CPQ, QTC, IA, Pricing Dynamique
12 March 2025

Optimize your commercial and industrial processes with CPQ, Dynamic Pricing and AI

In an increasingly competitive industrial environment, the speed and accuracy of commercial offers have become key levers for winning business. To meet these challenges, companies need to rely on advanced tools combining CPQ (Configure, Price, Quote), Dynamic Pricing, Quote-to-Cash and Artificial Intelligence (AI). These technologies not only optimize the management of offers and prices, but […]

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Processus ETO vers CTO
4 March 2025

From ETO to CTO: A strategic transformation to accelerate business growth

In a world where speed and customization have become strategic issues, industrial companies need to adapt their production methods to gain in competitiveness. The transition from an Engineer-to-Order (ETO) model to a Configure-to-Order (CTO) model is a major step forward in optimizing costs, reducing lead times and improving customer satisfaction. What is the transition from […]

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Complémentarité en tre le CPQ et le CRM
20 February 2025

CRM + CPQ: The winning duo for accelerating sales and maximizing profits

In a commercial world where personalization and speed have become unavoidable requirements, companies are equipping themselves with advanced digital solutions to improve their sales processes. Among these tools, CRM (Customer Relationship Management) and CPQ (Configure, Price, Quote) complement each other perfectly to optimize customer relationship management and sales efficiency. What are CRM and CPQ? A […]

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Synergie CPQ ERP
13 February 2025

Mass Production of Hyper-Customized Products: Synergy between ERP and CPQ

Against a backdrop of increasing global competition, manufacturers are facing unprecedented challenges. The flood of products from abroad is putting increasing pressure on local companies to differentiate themselves and remain competitive. The solution? Mass-produce hyper-customized products to meet unique customer expectations, while maintaining economies of scale. This is where the synergy between ERP and CPQ […]

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8 January 2025

How an AI-connected CPQ solution revolutionizes Tender Response

The challenge of responding to calls for tender Invitations to tender, whether for public or private contracts, often represent strategic opportunities for companies. However, responding effectively to a call for tenders is a complex task that requires a thorough understanding of documents such as the DPGF (Detail Quantitatif Estimatif), the DQE (Detail Quantitatif et Estimatif), […]

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