Key indicators
- Marketing complex products and/or services
If your products require custom configuration with numerous options and variants, a commercial configurator is indispensable. It might even be a good idea to have a 3D graphic rendering, to illustrate the point or convince more quickly.
This catalog can be at the discretion of your sales team, but also online (with a simplified scenario), to guide users through options and check technical feasibility in real time, thus reducing errors in configuring complex products. Resellers or end customers can also be users of your CPQ, in an omnichannel approach that eliminates the need for re-entry.
- Tailor sales proposals to specific customer needs
Consumers are increasingly demanding. Major brands, particularly in the automotive sector, have led the way in democratizing access to configurators. And the need is no longer limited to B2B2C or B2C, as studies show that the younger generation expects similar purchasing experiences in B2B.
In this context, 3D makes it possible to quickly visualize the product and its options, even in Augmented Reality.
A CPQ offers unrivalled flexibility to build customized offers in real time, meeting the specific needs of each customer.
- Time wasted generating complex quotes and proposals
A new salesperson arrives, a change in your catalog, a new process… and the machine jams! Worse, the product intelligence is in the head of an expert employee… who is no longer there.
Automating quote generation tasks with a CPQ solution simplifies the process, allowing your teams to concentrate on selling and finding new opportunities.
- Approval time too long
By modeling your processes in the workflow, the CPQ respects your validation rules, both commercial (e.g., discount) and technical (e.g., design office validation on a “5-legged sheep”).
And, of course, you can manage validators’ absences or non-responses!
- The need to better control your margins and discounts
A CPQ includes automatic checks, but can also include manual validations, as explained above (via workflow).
A complex pricing process requires a CPQ to guarantee price accuracy and control discounts in accordance with pre-established rules. It can also recommend products or services to increase margins (up/cross -selling).
- Frequent revisions of proposals and orders
Errors in quotations and orders are costly and detract from the customer experience.
A CPQ minimizes these errors by automating the entire sales process, guaranteeing reliable sales proposals.
- Omnichannelity and elimination of data re-entry
An omnichannel CPQ can be used not only by internal sales forces, but also, where appropriate, by distribution networks, resellers and even end customers, whether professional or private.
Each user can generate leads or sales proposals and, of course, place orders at any time, 24/7, from the comfort of their home or office.
Benefits of a commercial configurator
- Simplifying complexity
The Commercial Configurator makes it easy to create precise quotes for customized solutions, reducing human error by taking into account all variables, from product options to complex pricing.
- Sales cycle acceleration
The Commercial Configurator considerably reduces the time needed to create quotations, enabling your teams to deliver accurate, competitive proposals more quickly.
- Accuracy and consistency of quotations
A commercial configurator automatically applies your company’s commercial and pricing rules, ensuring accurate and consistent quotations, reducing the risk of errors and enhancing your brand/company reputation.
- Improving the customer experience
A commercial configurator enables your customers, whether B2C or B2B, to personalize their solutions, strengthening customer relations and promoting brand loyalty.
- Optimizing margins
By applying intelligent pricing rules and identifying cross-selling and up-selling opportunities, a commercial configurator helps your company maximize profit margins.
Conclusion
If you recognize at least one of these signs in your company, it’s time to consider a commercial and technical configurator to simplify and accelerate your sales!
Our CPQ, 3D & AI teams are ready to support you in your digital transformation. Invest in a CPQ solution today and optimize your business processes for greater efficiency and profitability.
