Digital Innovation in Joinery, Doors, Windows, Blinds, Curtain Walls…
The digitalization of business processes is revolutionizing the joinery, curtain walling, doors, windows, gates, facades and fences sector. With the arrival of CPQ configurators (Configure, Price, Quote), manufacturers and retailers now have powerful tools to improve efficiency, reduce errors and speed up sales cycles.
A changing market
In a world where deadlines are critical, customization is becoming the norm and environmental requirements are getting tougher, CPQs are emerging as must-have solutions. In 2023, 78% of window sales were for renovation, a figure that reflects the boom in energy performance work supported by schemes such as MaPrimeRénov. Rising energy costs are driving consumers to look for joinery solutions offering optimized thermal and acoustic insulation.
A leading sector
KparK uses an innovative CPQ configurator that enables their customers to obtain instant quotes and visualize their products in 3D in real-life environments. This initiative has reduced quotation processing times by 40%, while increasing conversion rates.
Innovations to follow
Artificial intelligence for optimal personalization
Tools such as those developed by ITCelerator and integrated into Hive CPQ or Epicor CPQ, use algorithms to recommend configurations tailored to customer needs. These systems analyze complex data, such as architectural and climatic constraints, to propose relevant, tailor-made solutions for doors, windows, gates or fences.
Visualization and Immersive Situations with Augmented Reality
AR (Augmented Reality) allows customers to visualize their joinery, doors, gates, pergolas or curtain walls directly on site before purchasing. KparK sellers, for example, offer an AR tool, based on Epicor CPQ, which displays the configurations of a pergola, enabling rapid validation by customers.
Automation and generation of technical documents
Manufacturers use configurators to automatically generate technical drawings and product data sheets. This simplifies exchanges between design offices, sales representatives, installers and customers, while complying with technical and environmental standards.
Home automation and connectivity
Intelligent functionalities such as invisible opening sensors are becoming an asset for security and comfort. Companies are integrating these technologies into their doors, gates and fences to meet the expectations of modern consumers. For example, to automate daily home ventilation. Configurators now have to manage home automation subscriptions.
Social network integrations: a new growth lever
The power of social connections
In 2025, CPQs don’t just facilitate sales: they become marketing tools thanks to their integration with social networks. Customers can share their door, window, façade or portal configurations on Instagram, Pinterest, Houzz, attracting the attention of their network.
Example of a Social Strategy to develop partnerships
A specialist in aluminum architectural solutions can offer a configurator that generates visual presentations that can be shared on social networks. This strategy is a catalyst for attracting architects and developing partnerships.
Collecting social feedback
Some manufacturers use network interaction to improve their offerings. By gathering opinions directly on shared designs and configurators, they quickly adjust their configurations to better meet market expectations.
Customer benefits and future prospects
A better customer experience
The integration of configurators into sales strategies is revolutionizing the way customers interact with manufacturers. Digital tools enable large-scale customization while reducing lead times.
Leading window and door manufacturers who use a digital configurator connected to their CRM and ERP accelerate lead conversion by 30%, and send detailed quotes within the hour.
Durability and innovative materials
Composite, a 100% recyclable material, is a major trend. Consumers are sensitive to ecological certifications and local materials. Manufacturers are emphasizing these values to attract environmentally conscious customers.
With CPQ configurators, these products can be presented in an interactive and convincing way. For example, an integrated energy calculator can demonstrate the positive impact of a composite door or shutter on reducing heating bills. Similarly, AI-based acoustic simulations give customers a realistic picture of sound insulation effectiveness, taking into account noise maps and sound attenuation curves.
Modern configurators also come with a virtual case that replaces the traditional physical case used by sales staff. This tool integrates digital color charts, personalized viewing angles and interactive multimedia elements. These innovations enhance customer engagement and facilitate the purchasing decision.
Towards an even more connected future
By 2030, we can expect even more advanced tools, such as simulators based on digital twins, or collaborative platforms where customers, architects and manufacturers co-design projects in real time.
A future where configurators and CPQ transform joinery
In 2025, CPQ configurators and digital tools are no longer just an option: they’ve become a must-have if you want to stay competitive in the joinery and curtain wall sector. By investing in these innovations, manufacturers and retailers reinforce their agility and ability to meet the expectations of a constantly evolving market, particularly for products such as doors, windows, gates, facades and fences.
