In a rapidly changing industrial world, where customization, responsiveness and sales efficiency have become the keys to success, companies need to adapt.
The industrial and commercial configurator, also known as the CPQ (Configure Price Quote) solutionis a strategic tool for optimizing complex sales, improving productivity and strengthening collaboration between sales, technical and industrial teams.
What is an industrial and commercial configurator?
A CPQ configurator is a software solution that combines two traditionally separate worlds:
- The industrial configurator enables you to design customized products in compliance with technical, normative and manufacturing constraints.
- The Sales Configurator (CPQ) generates precise, real-time quotations and customized sales proposals in line with your pricing policy.
Integrating these two aspects into a single solution (like those offered byITCelerator) eliminates silos, makes information transmitted to production more reliable, and considerably accelerates customer response times.
6 key benefits of an industrial CPQ configurator
1. Offer reliability
Avoid configuration errors thanks to integrated business rules and upstream technical control.
2. Sales cycle acceleration
Quotes generated in minutes instead of days.
3. Cost reduction
Fewer re-entries, fewer human errors, greater productivity.
4. Improving the customer experience
Interactive quotes, 2D/3D visualization, immersive experience on your site or at the point of sale.
5. Production optimization
Validated configurations can be used directly in ERP, PLM or MES tools.
6. Marketing – sales – production alignment
A single product repository for the entire company.
In which sectors is the CPQ configurator indispensable?
At ITCelerator, we work with players in a wide range of industries to help them design and deploy their customized CPQ solution:
- 🏗 Modular construction & BTP
Configuration of modular buildings with normative constraints. - ⚙️ Industrial machinery & equipment
Highly variable products with complex options. - 🚘 Automotive & special vehicles
Configurators for dealerships, end customers or resellers. - ✈️ Aerospace & Defense
Management of technical variants and compliance with standards. - 🔌 Electronics & electrical engineering
Customization of cabinets, circuits and user interfaces. - 🪑 Made-to-measure furniture & fittings
Photo-realistic 3D visualization of finishes and materials.
Success Stories ITCelerator: the power of CPQ in the field
Autajon – Packaging: harmonized quotes in 3 hours
Autajon standardizes its pricing and quotation process with ITCelerator
- Objective: standardize pricing policies and speed up costing.
- Result: quotation times reduced from several days to 2-3 hours, and improved sales responsiveness on an international scale.
Wabtec – Rail: +38% in sales productivity
Wabtec FT Nordic cuts tariff offer generation time by 38% with Conga CPQ and ITCelerator
- Objective: centralize pricing rules and make offers more reliable.
- Solution: integration of a CPQ ITCelerator configurator into Salesforce.
- Result: 38% faster sales process, improved competitiveness.
Loxam Module – Modular construction: made-to-measure made easy
LOXAM Module speeds up its sales cycle with EPICOR CPQ
- Objective: automate quotations and simplify the complexity of offers.
- Result: precise offers, reduced processing time, higher conversion rates.
KparK – Joinery: an immersive customer experience
KparK chooses EPICOR CPQ for 3D costing of joinery and pergolas
- Objective: to enable customers to visualize their project before signing.
- The result is a photo-realistic 3D configurator that boosts conversion and reduces the need for round-trips.
Why choose ITCelerator as your CPQ integrator?
ITCelerator is the CPQ integrator of choice for demanding manufacturers. We combine business expertise, technical know-how and agile methodology to deliver a tailor-made CPQ solution that is rapidly deployed and adopted.
Our strengths :
- 🔧 Full integration with CRM (Salesforce, Zoho, HubSpot), ERP (SAP, Microsoft, Sage), PLM, PIM…
- 📊 Native connectors with 3D configurators, rule engines and product catalogs.
- 🧠 Business support: analysis of use cases, design of configuration rules, UX customization.
- 🛠️ Support, training and skills transfer.
Transform your technical sales with intelligent CPQ
Are you a manufacturer or distributor? Are your products technical, complex or customizable? Don’t let your sales teams waste time on manual or uncertain quotations.
👉 Contact ITCelerator today to arrange a personalized demonstration and find out how we can boost your sales and manufacturing performance with a tailor-made CPQ.
