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10 October 2023

Pricing strategy and CPQ, powerful levers in the face of inflation

As inflation continues to break records worldwide, manufacturers and retailers are facing major challenges to ensure their profitability and competitiveness. The price rises needed to offset raw material inflation and maintain a constant gross margin far exceed the traditional 2-3% annual increases practiced before the crisis, reaching levels that are difficult for buyers to tolerate/absorb. […]

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