Maximize your revenues while remaining competitive, adapt your offer to your customers’ needs, taking into account your costs and margins… Acting on your pricing policy is essential to support your company’s sustainable growth. We help you define and implement your pricing strategy.
Accelerate the costing of your complex products and increase your sales!
As inflation continues to hit record highs around the world, manufacturers face major challenges in ensuring their profitability and competitiveness.
The price increases needed to offset raw material inflation and maintain a constant gross margin far exceed the traditional 2-3% annual increases practiced before the crisis, reaching levels that are difficult for buyers to tolerate/absorb.
In this context, manufacturers need to respond effectively to their customers’ needs while preserving their profitability. One of the cornerstones of this equation is pricing, i.e. the setting of prices for the products or services offered. Pricing isn’t just a number on an invoice; it’s a crucial strategy that can influence a company’s perception, its competitiveness in the marketplace and, above all, its profitability.
In this context, the CPQ (Configure, Price, Quote) approach has established itself as an essential solution for companies wishing to optimize their pricing process.
CPQ represents a set of technologies and practices that enable companies to design customized offers, set fair and competitive prices, and generate accurate quotations in real time. In this digital age, where customers are better informed and more demanding than ever, well-managed pricing can make the difference between a company’s success and stagnation. Backed by data science and artificial intelligence, CPQ becomes a major and powerful lever in your company’s sales strategy.
Pricing is an essential aspect of quotation and sales management, and can have a significant impact on the profitability and growth of a company, whatever its size or sector.
CPQ (Configuration, Pricing and Quotation) is a software solution that automates and simplifies the process of configuration, pricing and quotation creation for customizable products or services, enabling accurate pricing and rapid quotation generation.
As emphasized in the Mc Kinsey report “Winning the race with inflation”, to remain competitive, manufacturers need to work on the powerful lever of pricing, by implementing an effective, cross-functional strategy and processes:
That’s the benefit of choosing a CPQ solution at the heart of your organization.
Companies of all sizes and in all sectors face increasingly complex challenges to remain competitive and profitable. Pricing, as a key strategic component, plays a major role in achieving these objectives. Whether you’re looking to increase profitability, improve sales performance or enhance the customer experience, CPQ pricing can help you achieve these goals.
In an ever-changing business landscape, companies need to be agile, responsive and focused on their customers’ needs. Effective pricing, supported by a CPQ solution, gives you the ability to meet these requirements with precision and confidence. This translates into improved profitability, more efficient sales management and greater customer satisfaction.
It should be noted that pricing in a CPQ project is not a solution in itself, but rather a powerful tool that needs to be integrated into an overall corporate strategy. Companies that choose this approach, invest in a CPQ platform and implement efficient pricing processes are well positioned in an increasingly competitive business world.
Using advanced machine learning algorithms, CPQ analyzes massive volumes of data, including sales histories, customer buying behavior and market trends. This analysis enables us toidentify patterns and correlations that are difficult to detect using traditional methods.
Thanks to data science, CPQ can assess the price sensitivity of different customer segments and specific products. It takes into account WTP (Willingness to Pay) by combining this information with other relevant data. The result is precise, dynamic pricing that adjusts in real time to market fluctuations and customer preferences.
Artificial intelligence enhances this capability by providing price recommendations based on predictive models. These models take into account factors such as demand, seasonality and production costs to determine optimal prices. AI can also suggest special offers, discounts or customized promotions to maximize sales while preserving margins.
By combining the advanced analytics of data science with the intelligent recommendations of AI, CPQ enables companies to
set competitive prices, optimize margins, personalize offers and rapidly adapt to market changes
. This is an invaluable asset for any company wishing to remain competitive and profitable in an ever-changing business environment.
The importance of pricing in a CPQ (Configure, Price, Quote) project is undeniable, but its successful implementation often requires the appropriate expertise and resources. ITCelerator can help you implement your project.
We understand that every business is unique, with its own challenges and opportunities. That’s why we’re committed to working closely with you to develop pricing solutions tailored to your specific needs. Our team of experts has extensive experience in CPQ project implementation and pricing management, enabling us to guide you every step of the way.
As your trusted partner, we work with you to define effective pricing strategies, automate pricing processes, train your staff in the use of CPQ systems, and continuously monitor the profitability of your offers. Our ultimate goal is to help you achieve your business objectives while optimizing your margins.
Pricing in a CPQ project is a powerful tool for improving profitability, competitiveness and customer satisfaction. When you combine this approach with our expert support, you have a winning combination for achieving your growth objectives.