Expert in pricing strategy

Price: the key to profitability

As inflation continues to hit record highs around the world, manufacturers face major challenges in ensuring their profitability and competitiveness.
The price increases needed to offset raw material inflation and maintain a constant gross margin far exceed the traditional 2-3% annual increases practiced before the crisis, reaching levels that are difficult for buyers to tolerate/absorb.

In this context, manufacturers need to respond effectively to their customers’ needs while preserving their profitability. One of the cornerstones of this equation is pricing, i.e. the setting of prices for the products or services offered. Pricing isn’t just a number on an invoice; it’s a crucial strategy that can influence a company’s perception, its competitiveness in the marketplace and, above all, its profitability.

Pricing: a strategic component of CPQ

In this context, the CPQ (Configure, Price, Quote) approach has established itself as an essential solution for companies wishing to optimize their pricing process.

CPQ represents a set of technologies and practices that enable companies to design customized offers, set fair and competitive prices, and generate accurate quotations in real time. In this digital age, where customers are better informed and more demanding than ever, well-managed pricing can make the difference between a company’s success and stagnation. Backed by data science and artificial intelligence, CPQ becomes a major and powerful lever in your company’s sales strategy.

Manage and optimize pricing: offer the RIGHT price

Pricing is an essential aspect of quotation and sales management, and can have a significant impact on the profitability and growth of a company, whatever its size or sector.

CPQ (Configuration, Pricing and Quotation) is a software solution that automates and simplifies the process of configuration, pricing and quotation creation for customizable products or services, enabling accurate pricing and rapid quotation generation.

Integrating a CPQ platform brings significant, tangible benefits:

Margin maximization :

• By using a CPQ solution to manage pricing, you can carry out an in-depth analysis of production costs and margins for each product or service.
• By identifying the products or services with the highest margins, you can focus your sales efforts on them, increasing your overall profitability.
• Automated pricing also reduces human error in pricing, ensuring that every product is correctly priced.

Reduce human error:

• The use of a CPQ eliminates the risk of human error in product pricing. Price calculations are automated and based on predefined rules, optimizing the entire sales process and reducing costs.
• This ensures that the quotes generated are accurate and consistent, reinforcing the company’s credibility with customers and partners.

Management of discounts and promotions:

• CPQ systems enable efficient management of discounts and promotions according to predefined rules.
• This precise management of discounts avoids inconsistent or excessive offers that could reduce margins.

Adapting to market fluctuations:

• Companies need to adapt quickly to market fluctuations to stay competitive. A CPQ facilitates the rapid updating of tariffs in line with changes in demand, competition or costs.
• This allows us to maintain competitive prices while preserving profitability.

Offer customization:

• CPQ systems make it possible to tailor offers to specific customer needs.
• This can help convert prospects into customers by offering tailor-made solutions.

Consideration of WTP (Willingness To Pay) – value perceived by the customer :

• WTP provides valuable information on customers’ price sensitivity, but CPQ goes further by enabling dynamic and precise pricing based on this data. CPQ projects use WTP as one of many factors to generate customized quotations, aligned with the expectations of each customer or customer segment. This approach enables companies to maximize their margins while maintaining their competitiveness in the marketplace.
• CPQ offers the ability to integrate this information into automated pricing processes, ensuring practical and responsive implementation of strategies based on customer-perceived value. By combining WTP with CPQ, companies have a powerful tool for balancing pricing with customers’ price sensitivity, while optimizing profitability.

Performance analysis:

• The data generated by a CPQ provides valuable information on pricing performance.
• By analyzing this data, the company can identify the most effective pricing strategies and adjust those that aren’t working.

Managing complexity:

• In companies offering a wide range of products or services, pricing can become complex due to the many variables involved. CPQ systems simplify this complexity by automating calculations and pricing rules.
• This ensures that every quote is accurate and in line with the company’s pricing strategy.

Profitability monitoring:

• CPQ systems provide real-time data on the profitability of each offer or transaction.
• This enables the company to make decisions based on tangible data to maximize profitability.

Sales team alignment:

• Consistent, transparent pricing facilitates collaboration between sales, marketing and management teams.
• Sales teams are better informed about prices and margins, which encourages effective communication with customers.

Regulatory compliance:

• CPQ systems automate tariff calculations, while taking current regulations into account.
• This reduces the risk of non-compliance with taxes, customs duties and industry regulations.

As emphasized in the Mc Kinsey report “Winning the race with inflation”, to remain competitive, manufacturers need to work on the powerful lever of pricing, by implementing an effective, cross-functional strategy and processes:

• Decompartmentalize pricing, sales and procurement teams to avoid margin leakage.

• Align these teams using a common tool that centralizes data in real time, enabling price optimization while maximizing margins.

That’s the benefit of choosing a CPQ solution at the heart of your organization.

A CPQ solution at the heart of your global strategy

Companies of all sizes and in all sectors face increasingly complex challenges to remain competitive and profitable. Pricing, as a key strategic component, plays a major role in achieving these objectives. Whether you’re looking to increase profitability, improve sales performance or enhance the customer experience, CPQ pricing can help you achieve these goals.

In an ever-changing business landscape, companies need to be agile, responsive and focused on their customers’ needs. Effective pricing, supported by a CPQ solution, gives you the ability to meet these requirements with precision and confidence. This translates into improved profitability, more efficient sales management and greater customer satisfaction.

It should be noted that pricing in a CPQ project is not a solution in itself, but rather a powerful tool that needs to be integrated into an overall corporate strategy. Companies that choose this approach, invest in a CPQ platform and implement efficient pricing processes are well positioned in an increasingly competitive business world.

Data Science and AI for optimized pricing

Using advanced machine learning algorithms, CPQ analyzes massive volumes of data, including sales histories, customer buying behavior and market trends. This analysis enables us toidentify patterns and correlations that are difficult to detect using traditional methods.

Thanks to data science, CPQ can assess the price sensitivity of different customer segments and specific products. It takes into account WTP (Willingness to Pay) by combining this information with other relevant data. The result is precise, dynamic pricing that adjusts in real time to market fluctuations and customer preferences.

Artificial intelligence enhances this capability by providing price recommendations based on predictive models. These models take into account factors such as demand, seasonality and production costs to determine optimal prices. AI can also suggest special offers, discounts or customized promotions to maximize sales while preserving margins.

By combining the advanced analytics of data science with the intelligent recommendations of AI, CPQ enables companies to
set competitive prices, optimize margins, personalize offers and rapidly adapt to market changes
. This is an invaluable asset for any company wishing to remain competitive and profitable in an ever-changing business environment.

Supporting your CPQ strategy

The importance of pricing in a CPQ (Configure, Price, Quote) project is undeniable, but its successful implementation often requires the appropriate expertise and resources. ITCelerator can help you implement your project.

We understand that every business is unique, with its own challenges and opportunities. That’s why we’re committed to working closely with you to develop pricing solutions tailored to your specific needs. Our team of experts has extensive experience in CPQ project implementation and pricing management, enabling us to guide you every step of the way.

As your trusted partner, we work with you to define effective pricing strategies, automate pricing processes, train your staff in the use of CPQ systems, and continuously monitor the profitability of your offers. Our ultimate goal is to help you achieve your business objectives while optimizing your margins.

Pricing in a CPQ project is a powerful tool for improving profitability, competitiveness and customer satisfaction. When you combine this approach with our expert support, you have a winning combination for achieving your growth objectives.